To create Facebook ads, you need to have a Facebook Ads Manager account. Once you have logged in or created an account, you can click the “Create” button in the top left corner of the Ads Manager dashboard. From there, you can choose the advertising objective that matches your goals, such as increasing website traffic or generating leads. Next, you will set up your target audience by selecting the demographics, interests, and behaviors of the people you want to reach. Then, you can create the ad itself by choosing the ad format, adding images or videos, and writing the ad copy. Finally, you will set your budget and bidding strategy before submitting the ad for review. Once your ad is approved, it will begin to run on Facebook according to your specified targeting and budget.