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Digital marketing is the use of various digital channels and technologies to promote products or services to potential customers. It involves a range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click (PPC) advertising.

The goal of digital marketing is to increase brand awareness, generate leads, drive traffic to a website or landing page, and ultimately convert prospects into customers. To achieve this, marketers use a combination of tactics and strategies tailored to their target audience and business objectives.

Some common components of digital marketing campaigns include:

• Search engine optimization (SEO): optimizing website content to rank higher in search engine results pages (SERPs) and attract more organic traffic.
• Social media marketing: creating and sharing content on social media platforms to build brand awareness and engage with audiences.
• Email marketing: sending promotional emails to subscribers to build relationships and drive conversions.
• Content marketing: creating and sharing valuable content, such as blog posts, videos, and infographics, to attract and retain customers.
• Pay-per-click (PPC) advertising: placing ads on search engines and social media platforms that charge per click, with the aim of driving traffic and conversions.

Overall, digital marketing is a critical component of modern business strategy, as more and more people turn to the internet to research and purchase products and services