Digital marketing is the use of various digital channels and technologies to promote products or services to potential customers. It involves a range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click (PPC) advertising.
The goal of digital marketing is to increase brand awareness, generate leads, drive traffic to a website or landing page, and ultimately convert prospects into customers. To achieve this, marketers use a combination of tactics and strategies tailored to their target audience and business objectives.
Some common components of digital marketing campaigns include:
Overall, digital marketing is a critical component of modern business strategy, as more and more people turn to the internet to research and purchase products and services